ITC knew who they wanted to speak to, but not how to reach them. The company was looking for a way to reach residents in California and Texas to fill their sales pipeline for their main product, Turbo Rater. The regional aspect of this campaign was important in order to capitalize on trends in dissatisfaction with competitors in California, as well as having high brand recognition to work with in Texas.
Splash Media leveraged a combination of competitor and brand focused keywords, accompanied by creative that highlights ITC’sstrengths over competitor weaknesses, to convert audiences seeking alternative solutions. A series of Facebook lead generation ads, as well as targeted paid search ads pointing to lead forms on the client’s website, were launched.
Estimated Return on Ad Spend (eROAS) of 523%