Conifer Healthcare Solutions wanted a clear and concise approach to their ethics and training videos that engaged employees to create a more unified corporate environment. They needed the videos to be produced in a way that could evolve with their company and didn’t take focus away from internal team members.
Splash Media again took the “tv show” approach to compliance and training videos, but amped up the theme even more by including promotional “commercials” and other interactive elements like questions from Twitter, Facebook, Facetime, etc. Incorporating social media with the “tv show” angle made the videos feel more current and up to date with real questions from employees.
The result was an effective training program the improved the corporate participation and enthusiasm within the company and encouraged more social sharing.