CASE STUDIES

Case Study: Bar Louie

The Problem:

Bar Louie (a bar/restaurant chain with 94 locations across the US) needed to increase store traffic and revenue, and increase engagement between the local stores and parent brand’s page on Facebook.

The Solution:

Research found a high percentage of Bar Louie locations were located very close to key Pokémon GO locations. Additionally, PokéStops with constant Pokémon Lures were popular and highly frequented by players/consumers. Within four hours of the ask, Splash Media presented a test-market concept with a tool kit for store managers that included an activated Pokémon account preloaded with Pokémon Lures, a daily promotion of Pokémon-inspired food and beverage specials, and a local store Facebook event with paid media support.

“Eat. Drink. Catch Pokemon.” was the call to action. The concept was immediately approved, and the ten-store test was expanded nationwide.

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The Results:

  • 61% of locations saw an increase in store traffic compared to prior six-week trend.
  • 24% of locations saw a 10%+ increase in store traffic versus one year ago.
  • Over 3 days, more than 1.6 million impressions were served, with an average click-through rate of .4%, more than 6 times the industry average.
  • Additionally, Bar Louie social engagements increased 1,800%.

Case Study: Case A*

The Problem:

Our client wanted to create a new campaign to highlight their product, increase community engagement, and be entertaining, fun and totally different than their normal brand voice. They also wanted to leverage the World Cup in order to unite fans with a common interest.

The Solution:

A character, ‘The Ref’, was created to represent the end all, be all, of soccer referees. Splash Media served as the voice of The Ref in eight different languages on social media. Splash published game plays in real time, communicated and engaged with fans of the page during the games, and created weekly reports for the client during the 45 days.

*Due to confidentiality agreements, client cannot be named publicly. Details available upon consult.

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Results:

  • 739K page likes (from a brand new page with zero brand equity)
  • 836M total people reached
  • 1.66B total post impressions
  • 1.82M total user stories created
  • 9M+ total video plays
  • 2M+ total image views
  • 5,710 total brand responses
  • 64 games moderated (~200 hours)

Case Study: Case B*

The Problem:

Our client wanted to bridge the gap between the corporation and their consumers. They wanted their fans to understand there is a face behind their company and that they are listening and helping their community in order to improve the consumer experience - they wanted to humanize their brand.

The Solution:

Splash Media represented the company in 15 different languages and provided the following tactical support: social care; customer support; campaign support; monthly, quarterly and yearly reports with both high level and granular insights; and recommendations to move the brand forward.

*Due to confidentiality agreements, client cannot be named publicly. Details available upon consult.

2013 2014 2015 2016
No. of Pages 5 22 23 35
Languages 1 15 15 15
Total Comments 293,544 2,347,332 4,010,431 1,281,605
Brand Responses 4,849 31,628 80,343 120,743
Response Ratio 1.65% 1.35% 2.00% 9.42%

Results: (over 4 years of service)

Case Study: TruGreen

The Problem:

TruGreen (the nation's largest lawn care company) was facing a reputation problem. Consumers were not happy with the service TruGreen was giving, and took to social channels to express their frustrations. TruGreen not only wanted to change their service reputation as well as their social reputation, they wanted to be able to pinpoint which locations had the highest number of complaints and service issues.

The Solution:

Splash served as the voice of TruGreen and created a social care process using TruGreen’s social platforms. Splash put a human being behind the name of TruGreen, by answering social engagement with our real names and responded with empathy, and helped the customer find a resolution. Customers received follow-up from the brand on social until the customer received a call from a TruGreen employee and resolved the solution. Weekly reports with locations, and type of complaints were created so TruGreen could narrow down where they needed the most course correction and training.

Brand Perception

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Results:

Over a 5-month period, Splash Media was able to reduce negative conversation by 35%, and increase positive conversation by 320%. Based on our reports, TruGreen was able to clearly see which locations received the most complaints and the type of complaints they were receiving. This allowed the company to offer more training and support to those specific locations.