Case Study: Bar Louie
Bar Louie (a bar/restaurant chain with 94 locations across the US) needed to increase store traffic and revenue, and increase engagement between the local stores and parent brand’s page on Facebook.
Research found a high percentage of Bar Louie locations were located very close to key Pokémon GO locations. Additionally, PokéStops with constant Pokémon Lures were popular and highly frequented by players/consumers. Within four hours of the ask, Splash Media presented a test-market concept with a tool kit for store managers that included an activated Pokémon account preloaded with Pokémon Lures, a daily promotion of Pokémon-inspired food and beverage specials, and a local store Facebook event with paid media support.
“Eat. Drink. Catch Pokemon.” was the call to action. The concept was immediately approved, and the ten-store test was expanded nationwide.
- 61% of locations saw an increase in store traffic compared to prior six-week trend.
- 24% of locations saw a 10%+ increase in store traffic versus one year ago.
- Over 3 days, more than 1.6 million impressions were served, with an average click-through rate of .4%, more than 6 times the industry average.
- Additionally, Bar Louie social engagements increased 1,800%.
Case Study: Undisclosed Client*
Our client wanted to create a new campaign to highlight their product, increase community engagement, and be entertaining, fun and totally different than their normal brand voice. They also wanted to leverage the World Cup in order to unite fans with a common interest.
A character, ‘The Ref’, was created to represent the end all, be all, of soccer referees. Splash Media served as the voice of The Ref in eight different languages on social media. Splash published game plays in real time, communicated and engaged with fans of the page during the games, and created weekly reports for the client during the 45 days.
- 739K page likes (from a brand new page with zero brand equity)
- 836M total people reached
- 1.66B total post impressions
- 1.82M total user stories created
- 9M+ total video plays
- 2M+ total image views
- 5,710 total brand responses
- 64 games moderated (~200 hours)
*Due to confidentiality agreements, client cannot be named publicly. Details available upon consult.
Case Study: Undisclosed Client*
Our client wanted to bridge the gap between the corporation and their consumers. They wanted their fans to understand there is a face behind their company and that they are listening and helping their community in order to improve the consumer experience - they wanted to humanize their brand.
Splash Media represented the company in 15 different languages and provided the following tactical support: social care; customer support; campaign support; monthly, quarterly and yearly reports with both high level and granular insights; and recommendations to move the brand forward.
Case Study: True Green
TruGreen (the nation's largest lawn care company) was facing a reputation problem. Consumers were not happy with the service TruGreen was giving, and took to social channels to express their frustrations. TruGreen not only wanted to change their service reputation as well as their social reputation, they wanted to be able to pinpoint which locations had the highest number of complaints and service issues.
Splash served as the voice of TruGreen and created a social care process using TruGreen’s social platforms. Splash put a human being behind the name of TruGreen, by answering social engagement with our real names and responded with empathy, and helped the customer find a resolution. Customers received follow-up from the brand on social until the customer received a call from a TruGreen employee and resolved the solution. Weekly reports with locations, and type of complaints were created so TruGreen could narrow down where they needed the most course correction and training.
Over a 5-month period, Splash Media was able to reduce negative conversation by 35%, and increase positive conversation by 320%. Based on our reports, TruGreen was able to clearly see which locations received the most complaints and the type of complaints they were receiving. This allowed the company to offer more training and support to those specific locations.
Case Study: Working Narrative
Working Narrative wanted to create a strong and contemporary brand design, as well as develop a visually-striking website in order to inform inquiring clients about its unique approach.
It was important to Working Narrative that the website should tell a story with its messaging and graphics. Splash Media explored unconventional visuals to represent human connection, a core component to the brand, and employed use of both symbolic graphics as well as candid shots. The client wanted to keep it simple, formatting content to fit a single-page website, while also giving users the option to reach out for work examples catering to their particular project.
Case Study: Wipe Out Kids' Cancer
Wipe Out Kids’ Cancer wanted to make their website more user-friendly and easier to navigate while providing more information to potential donors and sponsors.
Splash Media was able to create compelling stories by highlighting the stories of children the organization has helped, as well as the various programs WOKC offers to battle childhood cancer. Creating an ease of flow for the website was done by combining copy into only four tabs in order to make all of the information easily understandable and easily accessible. By using photos of actual ambassadors, families, and children, Splash Media was able to put faces to the names behind Wipe Out Kids’ Cancer.
Case Study: Southwest Pipe Trades
Southwest Pipe Trades needed a centralized hub to connect 13 local union associations across Texas, Oklahoma and New Mexico. It also needed a connected backend system to allow union leaders to manage members and administrative functions.
With recrutiment being a primary objective, Splash Media designed the new website to highlight career information, local union overviews, and background information on the governing regional body, so visitors would be able to easily navigate to the appropriate resource for localized information. This also allowed local unions without a dedicated website to have a web presence. A backend system allowed local union leaders to view, upload, manage and sort information on members, events, files, and more.
Case Study: Tenet Healthcare
Tenet Healthcare needed to provide their employees with their required annual ethics and compliance training in an engaging way that was easily consumed across multiple locations. They also had a large internal compliance team with busy schedules, so the series needed to be produced in a modular fashion to accommodate individual schedules and shoot dates. Additionally, the videos needed to be shot in a way easily allowed for updates in years to follow as personnel or information changed.
Splash Media used a "tv show" stye approach that provided this important training in a manner that the employees were used to watching in their own home. The host would guide the viewer through the program in the style of a daily magazine/news show while talking to important subject matter experts about various topics.
The result was effective as thousands of employees sent unsolicited emails thanking the Compliance department for making the training enjoyable. This program was also recognized with a Telly Award for video excellence.
Case Study: Conifer Healthcare Solutions
Conifer Healthcare Solutions wanted a clear and concise approach to their ethics and training videos that engaged employees to create a more unified corporate environment. They needed the videos to be produced in a way that could evolve with their company and didn’t take focus away from internal team members.
Splash Media again took the “tv show” approach to compliance and training videos, but amped up the theme even more by including promotional "commercials" and other interactive elements like questions from Twitter, Facebook, Facetime, etc. Incorporating social media with the “tv show” angle made the videos feel more current and up to date with real questions from employees.
The result was an effective training program the improved the corporate participation and enthusiasm within the company and encouraged more social sharing.