It seems that every man and his dog (literally) is on some form of social media these days, which means that brands not only have a direct line to their customers, but that having a social presence is extremely important.
Recently Google has taken this concept a step further and introduced “Google Local Guides”, a point based credentialing system that lends more credibility to reviews from frequent reviewers than the occasional disgruntled customer. Additionally, Google incentivizes participation with early access to new features, digital product testing opportunities, and the chance to be featured on their official online channels for the most active of Local Guides.
A 7 minute recap of the latest news and trends in social media. Eve Mayer discusses social media news including Facebook hitting 2 billion and Instagram rules affecting Rob Kardashian and Blac Chyna
The new Snap Map feature in Snapchat is a great opportunity for businesses to target potential customers at the right time and place. Check out the gallery for an overview of how this new feature can drive more business.
Eve was pleased to join John Golden from SalesPop to discuss the past, present and future of social media for businesses. Check out the interview below and see the SalesPop interview page for more details.