SEO is key to get people to visit your website. If your website is not in the top few pages of the search results, it’s basically invisible on the web. While trying to improve SEO, many businesses focus on keywords, and while these used to be very helpful in the past, now a lot more is needed to hit the top spot.
Search engines are constantly changing and adapting algorithms that decide a page’s rankings on the web. In general, however, search engines tend to reward the companies that have user friendly sites. This is because the rankings tend to improve when users stay longer on a site, viewing more pages, and repeating visits.
Keep in mind that the best way to come up with an effective SEO strategy is to consult a professional. However, it’s not to say that you can’t significantly improve the SEO of your website yourself. Some aspects of optimizing your website are as simple as improving the usability of a site by working on the following website features:
Relevant content – Obviously, if a site provides useful and relevant content, then visitors are likely to spend more time on it. Content between 2,000 and 2,500 words seems to rank the highest, especially if keywords are used throughout.
Speed – Google and Bing both take the load time of a site into consideration when it comes to search engine rankings, as a slow site tends to increase bounce rate and reduce the number of pages viewed. There are lots of different ways to increase page load speed, and it is worth conducting research into this.
Image optimizing – Images can be just as helpful when it comes to SEO, so you should make sure that you use keywords for the name of the image file, the alt tag, title, description, and caption.
Linking – Adding links to other authority sites will provide your users with more useful information. This can send out trust signals to the search engine and in turn will help to increase your SEO.
Formatting – Making sure that your site is laid out clearly and easy to read will help to increase the overall user experience.
These are just a few of the many tips out there that can help you to improve your site’s SEO. You can find out more about the best SEO practices in 2018 in the infographic below!