Posts Tagged:social media marketing

Paul Slack Named President of Splash Media U

Splash Media Co-Founder and Web Industry Veteran Brings Passion for Teaching, Marketing Expertise to New Role DALLAS, Texas February 07, 2012 Splash Media U, the social media training and certification program based on real-world business experience, now has a new president with a wealth of expertise in teaching others about marketing: Paul Slack, currently serving…

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SplashCast: Pinning Social Media Marketing Hopes On Pinterest

http://www.youtube.com/watch?v=GWi6G0Dq3C0 It is officially “the” hot social network, racking up rave reviews and ending 2011 as one of the top ten social networks according to Hitwise. Pinterest, a digital, visual-based bulletin board, can add some zip to basic social media themes of sharing and community. But businesses may be wondering if there is a social…

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SplashCast: New YouTube Analytics Help Refine Social Media Marketing Videos

  The latest usage numbers for YouTube are staggering: every sixty seconds, six hundred new videos are uploaded to the network. That makes for a target-rich environment for businesses that want to tell their story via video, and YouTube is doing what it can to be more marketing-friendly – the website introduced a redesign late…

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Social Media Marketing: Tiesto Beats and Tweets to Promote Twitter Brand Pages

Twitter recently launched its first-ever live stream of a concert featuring the self-proclaimed “Greatest DJ of All Time” – Tiësto. As an avid fan who recently saw Tiësto perform live, I was intrigued and decided to tune in (well, I saw the recording of it the next morning, as I was sleeping at midnight when…

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Social Media Company SodaHead: Politics, People Power Opinions

Elections, it can be argued, are the ultimate expressions of opinion surveys; Republican caucus-goers in Iowa recently shared their thoughts on who should carry the party banner in 2012, and New Hampshire’s voters are next. Social Media is also along for this ride – the same user-generated opinions that power social media marketing with customer…

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Dreaming of the Day You Will Fly: Social Media and a New Year’s Revolution

Penguins are aquatic, flightless birds that live almost exclusively in the southern hemisphere and spend half their lives on land and half in the oceans. Click the video below and read while listening. To some people, January 1, 2012, was just another ordinary day. A day to be excited about nothing, to think about nothing,…

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SplashCast: Social Media and Crisis Management

http://www.youtube.com/watch?v=1zuMwWhIozM It started as a simple Halloween contest for First Choice Emergency Room, a chain of standalone ER clinics located in major Texas cities (and a Splash Media client). It could have ended up as a very scary PR nightmare thanks to some unscrupulous participants. But First Choice showed how social media – and the…

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Twitter Helps Tell Social Media’s Story in 2011

As 2011 slowly morphs into 2012, you can expect the year-in-review themes to start flying off the digital presses. But Twitter isn’t waiting for bloggers and mainstream journalists to start taking stock of its year. The social network has begun December with its own look at the influence it has had this year on journalism,…

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YouTube Gets Even More Social, and Stories You May Have Missed

Businesses should already be channeling YouTube as a key part of their social media marketing strategy. But this has been the week of major YouTube makeovers and the results are not only impressive, they reconfirm the importance of using video to tell compelling business stories that are worthy of sharing and recommendation. The changes started…

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SplashCast: Navigating Trade Shows with CrowdCompass’ Social Media Apps

http://www.youtube.com/watch?v=2aFyzy3fxDg You’re trying to find your way around a major trade show or convention, and it’s a less than pleasant experience. The program you were given at registration isn’t updated, the maps are hard to read, and it’s hard to share what you’re learning with co-workers at the same event. If that’s sounds familiar, a…

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