Category Archive for: Using Social Media

Public Diplomacy Takes On Social Media: 21st Century Statecraft

The U.S. Department of State”s social media presence extends around the world, thanks to U.S. embassies, consulates, and other missions. U.S. diplomats now receive social media training—called 21st Century Statecraft—before they head out on assignment. Some diplomats have readily embraced and begun using online tools such as Facebook and Twitter to share their message. What…

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Taco Bell’s Spicy Twitter Marketing Campaign, And Stories You May Have Missed

I’m a native Texan who lives in Seattle. Finding authentic Tex-Mex food in the Puget Sound region is about as likely as enjoying a full week’s worth of sunny days. In June. So my family and I have come to rely on Taco Bell as a reliable substitute for Mexican comfort food – maybe not…

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Jeremy Lin + Facebook Subscribe Button = Linsanity

Unless you’ve been hiding in an underground bunker for the past month (don’t knock it until you’ve tried it), you have probably heard the buzz of excitement about Jeremy Lin and “Linsanity.” For those who have been living in bunkers, Jeremy Lin is the starting point guard for the NBA’s New York Knicks, and he…

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Social Media Content Marketing: Fitocracy’s Exercise In Social Gaming

You started the new fitness program on January 2nd, after taking New Year’s Day off (of course) for one last fling with french fries. But here it mid-February and your willpower and motivation are starting to wilt like…well, like six-week-old french fries. Why Join the Fitocracy? A new fitness-themed social network claims to have the…

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Twitter Marketing: Twitter Courts Small Biz With New Ad Program

There’s no time to get bored on Twitter; 140-character blasts aren’t conducive to stereotypical promotional spiels. It’s better to be concise and have fun, and that’s why the North Texas-based small business Save Phace has been the perfect candidate for Twitter marketing. Save Phace (disclosure: Splash Media client) makes customizable face masks for extreme sports…

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Social Media ROI – How Do You Value Social Media?

• Ali Baba’s cave containing a magical lamp with a genie that will grant three wishes • A treasure chest filled with gold and jewels guarded by a Leprechaun at the end of a rainbow • Scrooge McDuck’s swimmable vault of gold coins, bars, diamonds, and jewels • Magical beans that will grow into a…

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Social Media Helpdesk: How do I Integrate Social Media with My Corporate Website?

When working with clients here at Splash Media, we find that a client’s main website is often overlooked as a social media asset. Companies often don’t understand the importance of cross-promoting their social media sites on their main site. We recommend taking the following actions to best integrate your website and social media efforts: Display…

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Facebook sues Adscend: “Likejacking,” Spam, Scams And The Threat To Social Media Marketing

Facebook is earning more than its share of member complaints lately regarding its mandatory Timeline change. But it doesn’t seem to be earning many timely kudos for taking on a company accused of targeting those same members for “clickjacking” – or more to Facebook’s point, “likejacking.” And yes, the Securities and Exchange Commission deserves a…

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Casting a Vote for Google Plus Impact On Social Media Marketing, and Stories You May Have Missed

All politics is local, according to the late former U.S. House Speaker Thomas “Tip” O’Neill. And all politics is marketing, according to anyone who’s ever sat through an endless series of TV political attack ads. And now all politics is social media marketing. Have you checked your Twitter and Facebook feeds during this primary election…

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SplashCast: Pinning Social Media Marketing Hopes On Pinterest

http://www.youtube.com/watch?v=GWi6G0Dq3C0 It is officially “the” hot social network, racking up rave reviews and ending 2011 as one of the top ten social networks according to Hitwise. Pinterest, a digital, visual-based bulletin board, can add some zip to basic social media themes of sharing and community. But businesses may be wondering if there is a social…

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