Category Archive for: Twitter

Social Media Marketing: Oscar Tweets, Country Music Beats

It’s official: social media content related to the annual Academy Awards broadcast is now much more entertaining than the show itself.  The fact that Angelina Jolie’s right leg ended up with its own Twitter feed during the show – quickly amassing some 12,000 followers – should be the kick in the pants that proves the…

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Taco Bell’s Spicy Twitter Marketing Campaign, And Stories You May Have Missed

I’m a native Texan who lives in Seattle. Finding authentic Tex-Mex food in the Puget Sound region is about as likely as enjoying a full week’s worth of sunny days. In June. So my family and I have come to rely on Taco Bell as a reliable substitute for Mexican comfort food – maybe not…

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Twitter Marketing: Twitter Courts Small Biz With New Ad Program

There’s no time to get bored on Twitter; 140-character blasts aren’t conducive to stereotypical promotional spiels. It’s better to be concise and have fun, and that’s why the North Texas-based small business Save Phace has been the perfect candidate for Twitter marketing. Save Phace (disclosure: Splash Media client) makes customizable face masks for extreme sports…

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Super Bowl XLVI Commercials: Few Brands Score With Social Media Marketing

Unlike the football game itself, the use of social media in Super Bowl XLVI’s TV commercials didn’t live up to all the hype. Let’s be clear: this is not about the commercials’ content. Some made me laugh, a few made me marvel at their creativity, and others missed the mark completely (cough, GoDaddy.com, cough).  I’m…

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Social Media Marketing: Tiesto Beats and Tweets to Promote Twitter Brand Pages

Twitter recently launched its first-ever live stream of a concert featuring the self-proclaimed “Greatest DJ of All Time” – Tiësto. As an avid fan who recently saw Tiësto perform live, I was intrigued and decided to tune in (well, I saw the recording of it the next morning, as I was sleeping at midnight when…

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Twitterquette: Best Practices on Twitter

Would you smack gum during a business call? Have you copied your boss on an email to a loved one? Can you imagine people taking you seriously if you walked around wearing a mask at a trade show? What on earth am I talking about? Business etiquette, of course; acting and communicating in a professional…

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Results of our Best Hashtag of the Year Poll

Two weeks ago we asked you to vote on some of the most popular hashtags of the year to come up with your favorite one. Thank you so much to everyone out there who voted! Here are your top 3 hashtags! In a tie for the runner up, with 19% of the vote, #ThingsLongerThanKimsMarriage and…

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SplashCast: The New New Twitter’s Marketing-Friendly Changes

http://youtu.be/TVDAVA0cokM The latest makeover for new Twitter includes some new features that now have the attention of social media marketers – brand pages and embeddable tweets. Splash Media senior social media manager Adam Robinson has taken the new Twitter for a marketing test drive, and he reports on what he has found in this SplashCast…

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Brands Get Some Social Media Marketing Love With New Twitter, and Stories You May Have Missed

To paraphrase Michael Corleone in “Godfather Part III:” just when we thought we had Twitter all figured out, they drag us back in – with a complete redesign, that is. Twitter introduced the changes Thursday to its Twitter.com site and its iOS/Android applications. Among the first to pick apart the makeover were social media marketing-types…

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Twitter Helps Tell Social Media’s Story in 2011

As 2011 slowly morphs into 2012, you can expect the year-in-review themes to start flying off the digital presses. But Twitter isn’t waiting for bloggers and mainstream journalists to start taking stock of its year. The social network has begun December with its own look at the influence it has had this year on journalism,…

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