Category Archive for: Social Media

Changing the World in 140 Characters Or Less

2010 was a whirlwind of a year. From the World Cup to the BP oil spill, from the earthquake in Haiti to the engagement of Prince William to Kate Middleton, there have been quite a few ups and downs. And how did many people learn about these newsworthy stories? On Twitter, of course. has…

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SplashCast: Social Media Marketing vs Social Media “Noise”;rel=0 There’s social media marketing, and then there’s social media “noise.” What’s the difference? Nichole Luna, Splash Media’s senior social media specialist, talks with SplashCast host Renay San Miguel about the opportunities and potential challenges that await companies committed to joining the online conversation about their brands.

Developing a Social Media Policy for Employees

Ok, so you have your social media strategy together. Everyone at your company is excited about this new venture. However, there are still some questions left unanswered about how your employees should conduct themselves on social networks.

The Small Business Owner’s Road Map to Facebook Success

Perhaps you’ve been kicking the tires on a company Facebook page and now feel it’s time to get behind the wheel. Before you jump in, it’s important to know the five essential elements that can make the difference between the fast track to success and a dead end.

Social Media Marketing or Social Media Noise?

Every day consumers are assaulted with more than 3,000 marketing messages, most that they did not request. In order to process through all of that, we’ve gotten really good at filtering through the junk to the messages that we’re actually interested in. Unfortunately, traditional marketing’s answer to the onslaught of communication is to simply…turn up the noise. More commercials, bigger billboards, mailboxes full of junk mail, the list of examples of the noise are endless.

Social Media Customer Service – 5 Excellent Tips

For the most part, very few winning aspects of customer service have changed over the years. As you welcome social media into your business strategy, make sure to bring your current customer service policy with you.

The New Twitter Means Media-Rich Sweet Tweets for Companies

Wouldn’t you know it; I finally get around to trying out Twitter clients like Hootsuite and TweetDeck, only to find out that the management team at the rapidly-growing microblogging service has given me the bird.

Using Social Media to Conquer Milwaukee, One Hamburger At A Time

Forget about that guy who dresses up like royalty in those commercials for a national chain of fast-food hamburger joints. Joe Sorge is the REAL burger king of Milwaukee, Wisconsin, and he owes his success to a social media recipe that includes Twitter, Facebook, Foursquare and YouTube. Sorge’s hamburger restaurant, AJ Bombers, is just one…

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Apple’s Ping for iTunes Sings From The Social Media Songbook

Apple is already one of the top enablers for all the social media magic that happens in the world. How many times do you – or someone you know – update a Facebook status from your Mac?  Tweet about an interesting news item from your shiny new iPad? Upload an iPhone 4 photo to Flickr?…

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Take Your Blog from “Blah” to “Blam!”: Lessons from

Is your blog content uninspired? No blogger is immune to the occasional writer’s block, so when it plagues your posts, follow these pointers from – an annual open source media and blogger conference – which our team attended Aug. 28 and 29 in Addison, Texas. In addition to offering lively discussions on the future…

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