Category Archive for: Social Media Marketing

SplashCast: Blending Personal Communication into Business Social Media

http://youtu.be/-MN57Agj5qg Adam Ogden is the entrepreneur behind JuiceBlendz, and YoBlendz, two rapidly expanding restaurant chains that benefit from personal communication in their social campaigns. In this interview with Duncan Gilman, Odgen discusses the impact of his own significant Twitter following, the “Ask Our CEO Anything” section of their website, and the story behind Ogden”s favorite…

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London 2012: First Social Media Olympics

The Olympic Games may be a stellar gathering of accomplished athletes from around the world, but the International Olympic Committee (IOC) also has to think like a business. And for the first time, the Games are taking a cue from many other global businesses and embracing social media. The Beijing Olympics in 2008 had no…

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SplashCast From The Past: Genghis Grill Keeps Feasting On Social Media

http://youtu.be/Bqce8Tl3NWk In August 2011, Splash Media invited Chiara Granado and Liz Jones from Genghis Grill to talk about the Mongolian barbecue chain’s social media marketing efforts. And since that time, the company has added to its social media menu. Genghis Grill now has a presence on Google+ and Pinterest, and continues to talk to its…

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Dallas Social Media Marketing: i Fratelli Pizza Cooks Up Lessons For Small Businesses

This is part 2 of a blog post focusing on social media marketing success stories presented during the 2nd annual Social Media Showcase, sponsored July 19th by Social Media Club of Dallas. The goal was to find a way to allow a well-known Dallas-Fort Worth chain of pizza restaurants to give back to the local…

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Dallas Social Media Marketing: SMC Showcase Spotlights Video In Campaigns

The Social Media Club of Dallas staged its annual Social Media Showcase this week, allowing marketing specialists to highlight how they used Facebook, Twitter, blogs and videos to solve business problems for clients. And while the event is geared towards other social media marketing pros, business owners still trying to figure out how new media…

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SplashCast: Social Media and Growing a Business

http://youtu.be/xBpBeF_yfcg For many, it’s the ultimate work-based fantasy: being their own boss, setting up a business right in their own home. Carrie Wilkerson did it. She left a career in teaching and built several businesses, all while raising a family. Carrie now consults for entrepreneurs/business owners and is helping others make the leap to starting…

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Twitter Marketing: Taco Bell and Old Spice Get Saucy On Twitter

Old Spice got up in Taco Bell’s face recently on Twitter, only to be taken down by the fast-food company’s saucy reply. At least, that was the initial story in the social media marketing blogosphere and in some mainstream media reporting. But oh, how quickly we all forget: it was just two years ago that…

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SplashCast: The Future for LinkedIn and Social Media Marketing

http://youtu.be/h9WWbZpDw74 Unlike Facebook’s IPO, LinkedIn’s public offering was widely considered a success when it opened for trading in 2011. And since then, the social network for professionals has been aggressive with acquisitions as it continues to prove itself as a successful place for businesses – especially B2B’s – to engage in social media marketing. Jake…

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Splash Media Takes Infomercial Format In New Directions

Splash Media, one of the largest full-service social media marketing agencies in the country, announces the regional premiere of a 30-minute infomercial that takes this traditional form of direct response marketing in new directions. Working with infomercial pioneer Bob Dodd, Splash Media’s newsmagazine-style broadcast breaks the direct response mold in several ways: Splash Media isn’t…

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Twitter Business Marketing: Will New Search Features Help Business Content Fly With Customers?

Facebook’s IPO face-planted and Google+ needs to add more users. Yet except for a June outage, Twitter keeps on flying right in its quest to become a useful and competitive social network. The addition of new search features late last week is another step in that direction. Here’s the big 140-character question: can those features…

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