Category Archive for: Social Media Content

Dallas Social Media Marketing: SMC Showcase Spotlights Video In Campaigns

The Social Media Club of Dallas staged its annual Social Media Showcase this week, allowing marketing specialists to highlight how they used Facebook, Twitter, blogs and videos to solve business problems for clients. And while the event is geared towards other social media marketing pros, business owners still trying to figure out how new media…

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Social Media And Holiday Marketing: Creating A Star-Spangled Social Media Community

What’s more American than parades, barbecues, fireworks and apple pie on the Fourth of July? Why, the sharing of pictures and comments on social media about parades, barbecues, fireworks and apple pie on the Fourth of July, of course. Personal Facebook, Twitter and Instagram feeds will soon be filling up with montages of pics, videos…

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Social Media and Healthcare: The Supreme Court and the ACA Ruling

At this point, it doesn’t really matter what your political views are on the Affordable Care Act; this week’s Supreme Court ruling lifts any uncertainty about the immediate future for healthcare in this country. The direction is now set, and everyone involved in the industry has to move forward. That also makes it an opportune…

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SplashCast: Google+ Hangouts And Your Local News

http://youtu.be/SV0dxqGO1nk Its user numbers are still far below Facebook and Twitter. Yet Google+ is slowly gathering steam as a viable social network, largely due to one of its more interesting features: Google+ Hangouts, which enables live video chats with several people at once. Sarah Hill, a reporter and interactive anchor at KOMU-TV in Columbia, Missouri,…

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Whole Foods’ Lessons In Organic Social Media Marketing For Small Businesses

Anyone who lived in Austin, Texas in the early 1980s would probably remember how Whole Foods planted the seeds of success for what is now a worldwide grocery store business; it built strong ties with a community that supported its idea for natural/organic products and sustainable agriculture. Whole Foods listened to its customers and wasn’t…

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Small Business Blogging: Sharing The Post-Recession Passion and Pain

If you’re a business owner, and you’ve been able to keep the doors open and the lights on in the wake of the Great Recession, then we have two things to say to you: Congratulations! Would you mind stepping up to the microphone and telling us how you did it? In this case, the microphone…

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The Week In Social Media News: Yammer Chatter, Twitter Talk

Did we all somehow stumble into Mr. Peabody”s Wayback Machine? The backstabbing Ewing clan is on TV again thanks to TNT”s revival of “Dallas,” and hair metal is making a comeback – at least in your local theater – with the release of “Rock Of Ages,” a musical about having nothin” but a good time.…

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SplashCast: A Parent’s Guide To Facebook and Social Media

http://youtu.be/RiM_DLlBX_E Will Facebook open up its social network to those younger than 13 years of age? The company recently said it was considering that move, which has prompted a new round of concerns from privacy advocates and those worried about exposing young minds to the dark side of social media. In this SplashCast, host Renay…

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Digital Marketing Trends: New Survey Stresses Content Optimization, More Business Video

The new Adobe 2012 Digital Marketing Optimization Survey (download here: registration information required) is a treasure chest overflowing with valuable information gleaned from 1,700 marketers around the world. How valuable? Let’s just say If Captain Jack Sparrow were an online marketer instead of a sometimes-successful pirate, he be all over these nuggets of data. The…

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