Category Archive for: Front Page

Social Media from Sochi for the Winter Olympics

We’ve all seen how businesses are using social media to promote their brands and drive traffic to their websites, but what about the Olympics? One of the biggest brands going, the Olympics draws a huge audience every time these biennial events roll around. This year, as the XXII Olympic Winter Games get ready to start…

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Social Media Trends

Social media marketing is a fast-paced field, and it’s important to keep up with the next big thing that can affect the promotion of your brand. This can seem like a daunting task, particularly when you consider all the various platforms, and the new developments continually occurring. Fortunately, we at Splash Media Group are on top…

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We Heart It: Young social’s new sweetheart?

By now, we’ve all heard the news: young people just aren’t feeling Facebook anymore. Recent studies have shown that, as parents join in the social media phenomenon and enter Facebook, teens are not so keen on being active in the same platforms as Mom. Enter We Heart It, a Pinterest-like social media platform that hinges…

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Premiering on Social Media

By now, there’s no denying that social media has changed the face of marketing. Savvy companies are perpetually finding new ways to capture consumers’ attention through the use of social sites, building a network while promoting their brands. Now brands are taking it to the next level, using social media to launch new products and…

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Digital Media Campaigns that Work: SEO, Social Media … or Both?

  Search Engine Optimization (SEO) has always been a staple of a carefully planned digital media strategy. Are you surprised? You shouldn’t be; it’s because of SEO that a company’s pages earn high rankings on search engines—and show up on web searches at all. It was once sort of a passive tool, with the strategic…

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Viral Fake Video

Among viral videos that hit the Internet last year, one of the biggest hits was called “Worst Twerk Fail EVER – Girl Catches On Fire!” If you’ve heard of this one, by now you probably know that it was a fake, engineered by Jimmy Kimmel and his comedy show. In the first week it was…

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Click farms: The Danger of Buying Clicks and Why Real Social Media Matters

Getting those “Likes” on social media can sometimes feel like you’re pulling teeth, especially if your social media strategy isn’t delivering anywhere close to your expectations. An emerging tool that caters to those businesses with mounting frustrations over their social media difficulties, “click farms” offer an easy way to get those numbers where you want…

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Tweeting Sharks

Society is becoming increasingly tech-savvy; we’ve all seen toddlers on iPads, and cats have apps to entertain them. Even if you’re used to seeing these unlikely users of high-tech gadgets, finding a shark on Twitter might surprise you! In Australia, however, it seems they grow some pretty impressive sharks. In fact, several hundred Australian sharks…

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3 Reasons Your In-House Social Media Managers Shouldn’t Be Afraid of an Agency

It’s official. Social media is here to stay, and with that realization comes a few sets of challenges. Companies are realizing that managing their social media isn’t as simple as posting daily content on a Facebook page or uploading a few SEO-rich blogs every month. For social media to be truly integrated into a marketing…

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Viral Videos of YouTube in 2013

Viral videos have been around for quite awhile, but businesses are finding new and fresh ways to utilize them in marketing strategies. Whether a company is hawking pistachios using existing viral videos, or creating their own memorable content to attract attention, the value of something that entertains, inspires lively conversation, or just makes people laugh…

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