Category Archive for: Featured

Throwback Thursday: Rewind Back to Our 1st Social Media Marketing SplashCast

This week, we are pressing the Rewind button and going all the way back to our inaugural social media marketing SplashCast with Trey Ratcliff.  We hope you enjoy this Throwback Thursday! http://youtu.be/Lj6s0p3st00 In our inaugural SplashCast, host Renay San Miguel interviews Trey Ratcliff, the blogger/photographer behind Stuck In Customs, the leading travel photography blog. Ratcliff tells us how HDR…

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Public Diplomacy Takes On Social Media: 21st Century Statecraft

The U.S. Department of State”s social media presence extends around the world, thanks to U.S. embassies, consulates, and other missions. U.S. diplomats now receive social media training—called 21st Century Statecraft—before they head out on assignment. Some diplomats have readily embraced and begun using online tools such as Facebook and Twitter to share their message. What…

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Jeremy Lin + Facebook Subscribe Button = Linsanity

Unless you’ve been hiding in an underground bunker for the past month (don’t knock it until you’ve tried it), you have probably heard the buzz of excitement about Jeremy Lin and “Linsanity.” For those who have been living in bunkers, Jeremy Lin is the starting point guard for the NBA’s New York Knicks, and he…

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SplashCast: Creating Your Company’s Social Media Personality

Social media is definitely not your father’s marketing. Companies can be much more casual and show more personality in their social networking dealings; the process can help humanize businesses and introduce them to potential new customers while lifting their content and brands above the online “white noise.” But how should businesses go about showing their…

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Employees on Social Media: Good or Bad?

Do my employees need to be on social media? As a social media manager, one of my responsibilities is helping to grow the social communities of my clients. The first question I usually receive is, “Do I need to encourage my staff to ‘like’ our Facebook page?” In a word: yes! Remember that social media…

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SplashCast: What Can Google+ Add To Social Media Marketing?

http://www.youtube.com/watch?v=GXEu6L4rRVA Google’s latest attempt at a social network is getting much better reviews than predecessors Google Wave and Google Buzz. But what can Circles, Hangouts and Sparks do for a company’s online branding efforts? In this week’s SplashCast, host Renay San Miguel talks to Splash Media social media manager Adam Robinson about what there is…

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Social Media Marketing For Small Businesses: Stories You May Have Missed, May 20, 2011

That noise you heard coming from the East Coast late this week was the sound of Wall Street partying like it”s 1999. And wouldn”t you know it – social media was serving as the house DJ. The social network for professionals, LinkedIn, staged a rousing initial public offering on Thursday. The stock opened at $45…

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Social Media Marketing Meets Hollywood, Take Two: Dustin Rowles of Pajiba.com

You know that any entertainment blog that advertises itself as “scathing reviews for bitchy people” is going to be positively dripping with attitude. Pajiba.com is all that and more, featuring bloggers writing sharp, knowledgeable reviews of movies, TV shows and books while loudly playing up the fact it accepts no press junkets, giveaways or visits…

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Social Media Marketing for Small Businesses: Stories You May Have Missed, May 13, 2011

The big news in social media this week? Without a doubt, it’s Facebook’s failed attempt to launch a negative whisper campaign against Google and its Social Circle product. The Daily Beast’s Dan Lyons discovered that it was Mark Zuckerberg’s social network that had hired a respected PR firm to try and convince both an influential…

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Social Media Marketing meets Hollywood: Lessons Learned at the Dallas Premiere of Bridesmaids

When you were young, what do you remember about the way movies were marketed? A poster at your local theater? A trailer on the big screen showing previews of coming attractions? Did you pay attention to the projected box office totals or critics reviews? Did you watch coverage of the movie’s red carpet premiere? Movie…

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