Category Archive for: Featured

Time’s Up: Facebook Timeline for Business Is Here, and (Very) Preliminary Social Media Marketing Impact Is Positive

Facebook Timeline for business pages is now in effect for everybody, whether they like it or not. And that completes the latest edition of the Facebook New Feature Tango: Step 1: Facebook makes the first move by announcing a new feature that threatens everything users love about the social network. Step 2: Users make their…

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SplashCast from the Past: Can’t Buy Me Love-Or Fans and Followers

http://youtu.be/HvgSsGWOans There’s a right way for businesses to build out their social media communities: by giving them great content that they want to comment on and share with others. The wrong way involves spending hard-earned money on buying Facebook fans and Twitter followers. The Beatles were right, folks: you can’t buy yourself love. You’ll only…

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Holly’s Social Media Helpdesk: Only You Can Prevent Social Media Campaign Backfires

Various companies have felt the burn of a social media campaign backfire. Recently, Belvedere Vodka used its Facebook page and Twitter feed to post one of the most questionable marketing campaigns I’ve seen in quite some time. The company then found itself waking up to a social media hangover which required more than a couple…

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Lionsgate Keeps Feasting On Social Media Marketing With “Hunger Games”

Even if it weren”t destined for instant box office success following this weekend”s premiere, “The Hunger Games” is already a blockbuster when it comes to its canny use of social media marketing. In early February Splash Media”s Rhea Thomas went into great detail on the massive amount of pre-release interest generated by “Hunger Games” studio…

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Google’s Upcoming Search Makeover: What Businesses Should Keep In Mind

Make no mistake: despite Facebook”s tremendous reach, Twitter”s arrival as a major social media player and Bing”s slow-but-steady growth, Google is still the alpha dog in the digital media kennel with nearly 70 percent of the market. If you”re a business owner and you”re now using social media/content marketing to find leads, talk to customers…

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SplashCast: Entrust’s Use Of Social Media To Lock In Security Education

http://youtu.be/gODGtTJ-_Is Information technology security has become the indispensable industry in the 21st century as the world moves deeper into cloud computing, mobile technologies and e-commerce, and users put more trust in their computer systems. Dallas-based Entrust, a major enterprise security company, provides security solutions for large companies, governments and financial institutions. It realizes the value…

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Facebook’s New Ad Feature; Reach Generator

Social Media is an evolving industry, and marketers have to stay on their toes to keep up with the latest tools and trends. Facebook is especially notorious for big changes, and the social networking giant doesn’t disappoint with a new ad feature. Until now, brands have had a great setup on Facebook, basically advertising for…

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Social Media Helpdesk: How Do I Use Social Media for Customer Service?

Social media provides organizations many benefits, including brand awareness, the chance to engage new customers, and the opportunity to drive both traffic and leads. But one fringe benefit often overlooked in social media is the ability to provide superior customer service through social media channels. Here are three ways to use social media for customer…

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Yelp Valuation Turns Up Volume On Revenue and Social Reviews

Lost in all the dissection of last week’s Facebook Marketing Conference was another social media-themed event: Friday’s very successful initial public offering for Yelp, the user review website/application. Yelp valuation placed the opening price for a share of the newly-public company at $15, but the stock closed Friday at $24.58, marking a 64-percent jump. With…

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Facebook Timeline For Business: Ever-Evolving

I’m so sick of people complaining about changes on social media.  When are people going to realize everything goes through changes? You think I like when my favorite TV show changes its time slot from Monday to Thursday? Or how our president changes every 4 or 8 years, shifting hope back and forth from one…

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