Category Archive for: Best Practices

Social Media Marketing’s Content Connection With Joe Pulizzi

Top content marketing strategist Joe Pulizzi believes that over the next five years, the majority of mergers and acquisition developments in the media industry “will be brands buying media companies.” Why? “The brands have the money,” Pulizzi said. “The media companies do not.” Pulizzi made the statements during a Social Media Club of Dallas event…

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2012 International CES, A Tech-Heavy Week in Social Media Marketing and Other Stories You May Have Missed

Thanks to social media, I didn”t feel like I missed anything important by not attending this week”s 2012 International Consumer Electronics Show in Las Vegas. All I had to do was check my Twitter feed. The people I follow on Twitter are an eclectic (if I do say so myself) mix of top-rank technology media…

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SplashCast: Social Media Marketing And The Lower Oak Lawn Story

http://www.youtube.com/watch?v=CCjD4A4la_o The Lower Oak Lawn section of Dallas and the neighboring Dallas Design District offer an eclectic mix of restaurants and bars, antique stores, showrooms, art galleries and a sprinkling of high-rise apartment complexes. It’s a successful reclamation of a warehouse district that’s an ongoing project of the PegasusAblon real estate development firm. It is…

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SplashCast: Creating Your Company’s Social Media Personality

Social media is definitely not your father’s marketing. Companies can be much more casual and show more personality in their social networking dealings; the process can help humanize businesses and introduce them to potential new customers while lifting their content and brands above the online “white noise.” But how should businesses go about showing their…

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Social Media Prescription: Reasons for Doctors to Use Social, and Stories You May Have Missed

When she used to live in New York, Katie Matlack found out that her physician – “an awesome nurse practitioner,” in her words – also wrote a compelling travel blog on the side. “I already knew she was a good doctor, and had received recommendations about her,” Matlack told Splash Media. “But when I found…

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Brands Get Some Social Media Marketing Love With New Twitter, and Stories You May Have Missed

To paraphrase Michael Corleone in “Godfather Part III:” just when we thought we had Twitter all figured out, they drag us back in – with a complete redesign, that is. Twitter introduced the changes Thursday to its Twitter.com site and its iOS/Android applications. Among the first to pick apart the makeover were social media marketing-types…

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SplashCast: GameStop’s Social Media Strategy

You know them from their ubiquitous stores in malls and shopping centers across the country – stores that reflect their status as the world’s largest video game retailer. But Grapevine, Texas-based GameStop has been leveling up its social media strategy, particularly its use of Facebook to create a formidable online gamer community and as a…

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Employees on Social Media: Good or Bad?

Do my employees need to be on social media? As a social media manager, one of my responsibilities is helping to grow the social communities of my clients. The first question I usually receive is, “Do I need to encourage my staff to ‘like’ our Facebook page?” In a word: yes! Remember that social media…

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How to Recover from Three Common Social Media Marketing Mistakes

Social media marketing provides a unique opportunity to connect and communicate with customers around the clock. The downside? It also provides the opportunity to make mistakes in a public forum. Many times, small business CEOs are wary of getting involved in social media for this very reason. With just a few clicks of a mouse,…

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TV and Social Media, and Other Stories You May Have Missed

What does TV have to do with social media marketing? Those watching this week CNBC”s Republican presidential debate may have noticed a new feature on the lower-third ticker that usually tells us whether Google”s stock is up or Home Depot”s is down; comments from those sharing their thoughts on the candidate”s performances on Twitter. The…

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