The playoff fates of four teams were decided on a Wednesday night for the ages in major league baseball this week. And even though I didn’t have a television on at the time, I didn’t miss a single thing thanks to Twitter.
Epic collapses in Boston and Atlanta were documented in 140-character blasts on my timeline, with news and commentary blending perfectly to describe late-game comebacks. The enthusiasm, energy, disappointment and disbelief were expressed on Twitter just as well as by any home-team broadcaster, as the tweets began to flow one after another from people I follow all over the country.
The tweets really began to fly Wednesday like Justin Verlander fastballs between the time Boston finally lost its rain-delayed game with Baltimore, and – only minutes later – Evan Longoria launched Tampa Bay into the post-season with his game-winning home run over the Yankees.
It was yet another eye-opening, real-time reaction to a developing news (or sports) story on Twitter. No matter which teams were being discussed, the overriding theme was that those watching on television and immediately taking to social media to share their HSO’s (hot sports opinions, a phrase I’m crediting to KTCK 1310 The Ticket in Dallas-Fort Worth) believed they were watching a special moment in baseball history.
The evening put the spotlight on the changes social media have wrought on broadcasting, sports and viewing habits. Two screens are now required by many for their sports viewing experience – a TV for watching, and a smartphone or other mobile device for sharing what they think about a game (not to mention checking on fantasy leagues and perhaps watching other games being streamed.)
Certainly, marketing and engagement opportunities are already being exploited within this new arrangement fans are having with their favorite sports team. But for right now, I’m just blown away by the fact that I have hundreds of personal sports reporters and commentators at my disposal on Twitter. That’s a home run in anybody’s book.
While you’re waiting for the first pitches in this weekend’s playoff games, consider these other headines from the week in social media marketing:
Clearing Out The Social Media Clutter
Social media consultant and author Jay Baer (“The Now Revolution) writes on his Convince and Convert blog about how the speedy evolution of social media options and tools are resulting in information overload for marketers. Focus on doing a few things well, Baer writes.
A Call For Marketers To Link Up On LinkedIn
Now that the social network for professionals has hit 120 million members worldwide, LinkedIn is issuing a warning to brands: start building your presence on the network now. Ki Mae Huessner of AdWeek gets the details from LinkedIn’s senior vice president of sales Mike Gamson.
Dissecting Netflix’s Negative News – Delivered Via Blog
B2Bbloggers.com editor-in-chief Jeremy Victor offers his analysis in Smart Blog On Social Media regarding Netflix’s recent decision to announce a spinoff DVD delivery service, Qwikster, in a sort-of apologetic blog post.
Enjoy the baseball – and football, of course – this weekend. Try not to disturb the neighbors with your wild cheering – and make sure you don’t sprain a thumb doing all that texting and tweeting during the games – and we’ll see you back here on Monday!