Category Archive for: Using Social Media

Social Media Helpdesk: Is it a good idea to connect your Twitter account with your LinkedIn account, or is that redundant?

Different Channels, Different Voices As a small business engaged in social media, you probably have a Facebook company profile, a Twitter profile and a LinkedIn company page. When you update your channels, you may use management tools such as HootSuite to post to more than one site at a time. You might also link up…

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Scaring Up Social Media Marketing Halloween Treats, and Stories You May Have Missed

In the world of social media, every holiday presents a special marketing opportunity – a special theme used to push or launch a product or service, a chance to offer exclusive content, another shot at goosing the conversation between customer and company. Okay, so Halloween isn’t an official holiday, unless you manage a Party City;…

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SplashCast: YouTube Video Tactics for Businesses

http://www.youtube.com/watch?v=yLRrm3igtqk It’s becoming one of the more popular search engines, even though most people probaby wouldn’t view YouTube as a “search engine.” It’s just a place to watch videos, right? But businesses and those who do the marketing for them should know the tactics that can help their videos – and their companies – rank…

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Facebook 101: A “4WARD” Approach To Teaching Social Media at Syracuse University

Splash Media continues its series of conversations with academics on how U.S. schools and universities are teaching social media to the next generation of marketing/advertising/public relations professionals and journalists. Dr. William J. Ward, Social Media Professor at the S.I. Newhouse School of Public Communications at Syracuse University, American Marketing Association Outstanding Faculty Advisor of the…

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Swaying The Jury: The Best Arguments For Businesses To Use Social Media Marketing

You’ve browsed through all the books and blog posts, digested a plethora of PowerPoints, viewed enough YouTube videos to make your eyes glaze over twice. You’ve run the numbers on Excel and asked for opinions from others on Outlook. You’ve done seminars and webinars, and you’re wondering if they’re all just scaminars. You’re a small…

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Watching A Wild Card Wednesday on Twitter, and Stories You May Have Missed

The playoff fates of four teams were decided on a Wednesday night for the ages in major league baseball this week. And even though I didn’t have a television on at the time, I didn’t miss a single thing thanks to Twitter. Epic collapses in Boston and Atlanta were documented in 140-character blasts on my…

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Facebook 101: Teaching Social Media in Schools and Universities

Splash Media wants to find out how schools are teaching social media. So today we begin an ongoing series of conversations with college and university instructors/officials from around the U.S. We’re asking: how are you teaching social media in the classroom? Shailendra Jain, professor, University of Washington Foster School of Business Professor Jain teaches the…

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Social Media and the Health Industry: The Mommyblogging Doctor Will See You Now

Like most other physicians, Dr. Wendy Sue Swanson doesn’t have a lot of down time. The Seattle pediatrician spends two to three days a week at the Everett Clinic in Mill Creek, Washington, is on the staff of Seattle Children’s Hospital (as is her husband) and is also a clinical instructor at the University of…

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Introducing Snap Tag: Going Social with Mobile Marketing

  Introducing Snap Tag Up until now, QR codes have received the lion’s share of publicity when it came to coverage of two-dimensional codes that can unlock special brand content for consumers. But a Denver-based marketing technology company is threatening to steal the mobile marketing spotlight by making it easier for small/mid-size businesses to boost…

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Influencing makes social media more than a game

Happy Tuesday to all. If you keep up with this blog, you know that the Social Media Managers here at Splash Media, while making it a priority to have a great time, take their jobs very seriously. There’s always a mission to use influencers to help engage respective audiences and further build social media communities…

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