Category Archive for: Twitter

Social Media Marketing: Twitter, Facebook Strut Their Stuff During The Weekend

The social media marketing world got a very positive peek at the near-future over the weekend. One of those glimpses came from the hallowed halls of research, the other from the lightning-fast track at Pocono Raceway. Twitter ran its first TV commercial during NASCAR’s Pocono 400 race on Sunday, and it was 15 seconds of…

Read More →

SplashCast From The Past: Dallas Convention and Visitors Bureau’s Social Media Welcome Mat

http://youtu.be/6PtpUt-vKzY It’s been nearly a year since Splash Media spoke with Veronica Torres, director of diversity marketing at the Dallas Convention and Visitors Bureau and the leader of the CVB’s social media strategy. Since Torres spoke with SplashCast host Renay San Miguel last summer, the Bureau has expanded its efforts to use social media to…

Read More →

SplashCast: Social Media A Key Ingredient In Food Truck Success

http://youtu.be/RyGPSOdMnjw More big cities are experiencing a tasty phenomenon for lunchtime diners: gourmet food trucks setting up shop in parking lots and dedicated areas. And yes, there is a social media side-dish that helps explain the recipe for success with food trucks. In this week’s edition of SplashCast, host Renay San Miguel interviews Dallas food…

Read More →

Why Is The Facebook IPO Pricing Backlash Extending To Social Media Marketing?

I don’t normally like to write about the same topic two posts in a row. But then the Facebook IPO valuation started sinking well below the IPO pricing shortly after Monday’s Nasdaq trading started. That took the backlash against Mark Zuckerberg’s company that started with Friday’s less-than-stellar first day of trading to a higher level.…

Read More →

The Latest Diagnosis For Social Media and Healthcare

If you run a healthcare-related business, you might have questioned if social media offered any kind of prescription for success. After all, compliance issues and questions about the transparency required to take advantage of the potential in Facebook, Twitter, LinkedIn and YouTube might have scared off some businesses faster than an immunization needle can spook…

Read More →

Social Search: Bing’s New Social Results A Wake-Up Call For Businesses

We always knew search engines would eventually incorporate more social network buzz in their results – an evolution in search that businesses need to know about and leverage. We just thought it would be Google, not Bing, leading the way. But late this week, Microsoft’s latecomer to the search market announced that it would soon…

Read More →

Don’t Be A Klouchebag: Klout as Social Media’s Whipping Boy?

Klout is now the Most Evil Thing in Social Media, the Loki to all the other superheroes in the social network universe. (Facebook as Iron Man? Discuss.) We know it”s official because Klout now has a parody site of sorts – Klouchebag.com, whipped together just this week by Tom Scott, a UK-based web and social…

Read More →

Social Media Marketing and Movies: Studios Stick With GetGlue

The more things change, the more they stay the same: as a teenager, I collected Marvel comic books. As an (alleged) adult, I collect GetGlue stickers for films based on Marvel comic books. Even though “The Avengers,” the movie that brings together several of Marvel’s superheroes from previous blockbusters won’t hit theaters until May 4th,…

Read More →

This Week’s Lesson in How To Give Up Control Of Your Brand Via Social Media

You’re a business owner, and you work your tail off to be your own boss. Your company is built with your vision and in your image, so you know where all the budgetary concerns are, where the marketing obstacles lie and where the personnel challenges can trip you up. But you spend 60-80 hours a…

Read More →

SplashCast From The Past: At Southwest Airlines, Social Media Flies Free

http://youtu.be/Wr1Wi9YnYEk Splash Media presents another social media marketing SplashCast From The Past; this edition was originally published in November 2010 and features Christi McNeill with Southwest Airlines in an interview with SplashCast host Renay San Miguel. McNeill talks about the beginnings of Southwest’s social media strategy, which platforms the airline relies upon for different aspects…

Read More →

Back to Top