Category Archive for: Online Marketing Campaign

The ‘Little Black Dress’ of Marketing | Chanel is Back in Dallas

  If there were ever a digital red carpet that we could roll out – it would be for this. Karl Lagerfeld, head designer and creative director for the fashion house Chanel, brought Coco back to Dallas. Partnering with Neiman Marcus for the Métiers d’Art fashion extravaganza, Lagerfeld took all 900 invitation-only guests on a…

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#NYFW in Social Media, #socialmedia in New York Fashion Week

#nyfw | #fashion |#nyfashionweek | #style | #mbfw These hashtags might look vaguely familiar, seeing as as they were tweeted hundreds of thousands of times in the past week. If you live in New York City, Mercedes-Benz Fashion Week is always prevalent around the city for weeks leading up to the event. Social media, however,…

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Why Your Online Marketing Campaign Can’t Ignore Google+

Businesses embarking on an online marketing campaign can no longer ignore or discount the social impact of Google+ on the marketplace.  While initially faltering after its kickoff in September 2011, it has since risen to be the second most popular social media site after Facebook, according to the latest GlobalWebIndex survey [].  And whether or…

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