Category Archive for: Front Page

The ‘Little Black Dress’ of Marketing | Chanel is Back in Dallas

  If there were ever a digital red carpet that we could roll out – it would be for this. Karl Lagerfeld, head designer and creative director for the fashion house Chanel, brought Coco back to Dallas. Partnering with Neiman Marcus for the Métiers d’Art fashion extravaganza, Lagerfeld took all 900 invitation-only guests on a…

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#DBJChat Highlights

  Did you know that the Dallas Business Journal hosted a Twitter chat today? Here are some of the highlights!   Q1: What has been the most effective social medium for your company, why? @SouthwestAir says, “Our first step into social media was w/” @mikedmerrill says, “Facebook seems to have more engagement but we’ll be…

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How Brands are Using Social Media during the 2013 Holiday Season

The holiday season is upon us, and many companies are using it as a way to ramp up their social media efforts. This makes sense, because social media traffic increases significantly during the holidays, especially on Black Friday and Cyber Monday, while people are shopping, liking, tweeting, and pinning in record numbers. To figure out…

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Pinterest Social Sharing – The Gift That Keeps On Pinning!

Pinterest Social Sharing:   Splash Pinterest Board:     Cole’s Pinterest Board:    

Cowboys Versus Bears: Social Media Mashup

This Monday night, the Dallas Cowboys will face off against the Chicago Bears in what will be a more exciting football game than most fans are probably expecting.  Although the matchup features two of the NFL’s most mediocre teams this season, the truth of the matter is that there is a lot more to this…

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How to Enable/Disable the Automatic Insertion of Hashtags on Google Plus

What is Social Commerce?

Social commerce is becoming an increasingly popular solution for monetizing social media marketing. It’s a part of e-commerce that uses social media to support social interaction and user contributions. It’s changing the customer experience for the better, turning a regular customer into a brand advocate. Six elements of Social Commerce: 1. Social Proof – Simple…

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Coca-Cola’s suspended Ad Campaign- Charity or Strategy?

If part of your holiday cheer comes from seeing the apple-cheeked Santa Clauses and cuddly polar bears of Coke’s traditional advertising endeavors, we’ve got some news for you. This year, Coca-Cola has decided not to advertise during the holidays, in order to give the money in their advertising budget to the Philippines, to aid in…

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Using LinkedIn Showcases to Reduce the Need for Targeted Posts

  More and more companies are adding LinkedIn to their social media marketing strategies as a way to promote their products and services. The platform has always been business focused, but people are using LinkedIn for more than their job search now. Users are adding LinkedIn to their daily routine, posting original, thought provoking content…

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Twitter Overhaul: What New Changes Mean for Social Media Marketers

Attention social media marketers: In case you didn’t notice, Facebook wasn’t the only one to change the rules on you lately. Earlier this year, Twitter announced changes that could really affect how you utilize Twitter to market to your audience. Once upon a time, Twitter was the go-to platform for 140-character efficacy; reaching your core…

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