Category Archive for: Facebook

This Week’s Lesson in How To Give Up Control Of Your Brand Via Social Media

You’re a business owner, and you work your tail off to be your own boss. Your company is built with your vision and in your image, so you know where all the budgetary concerns are, where the marketing obstacles lie and where the personnel challenges can trip you up. But you spend 60-80 hours a…

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SplashCast From The Past: At Southwest Airlines, Social Media Flies Free

http://youtu.be/Wr1Wi9YnYEk Splash Media presents another social media marketing SplashCast From The Past; this edition was originally published in November 2010 and features Christi McNeill with Southwest Airlines in an interview with SplashCast host Renay San Miguel. McNeill talks about the beginnings of Southwest’s social media strategy, which platforms the airline relies upon for different aspects…

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Facebook Integration: Celebrating the Value-Add of Pinterest, Instagram and more

Facebook integration celebrates yet another milestone, further widening its social footprint with the purchase of Instagram. But, let’s not forget Spotify integration, its upcoming IPO, and the many birthday moments including the “Like” button introduction. One specific Facebook milestone worth discussing further is the integration of Pinterest. Why? Well, if Facebook’s success is anything worth…

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The Facebook/Instagram Deal: A Snapshot Of Social Media Marketing’s New Trend

Picture this: Facebook – mere weeks away from what should be a stratospheric public offering – buys Instagram for a cool $1 billion. Suddenly the app you use on your iPhone (and just recently Android phones) to dress up your smartphone photos and send them out on your favorite social networks..is owned by the Big…

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Time’s Up: Facebook Timeline for Business Is Here, and (Very) Preliminary Social Media Marketing Impact Is Positive

Facebook Timeline for business pages is now in effect for everybody, whether they like it or not. And that completes the latest edition of the Facebook New Feature Tango: Step 1: Facebook makes the first move by announcing a new feature that threatens everything users love about the social network. Step 2: Users make their…

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SplashCast: Which Wich’s Tasty Social Media Strategy

http://youtu.be/z9gVz3PQS3M There’s nothing more social than going out to eat, and many in the restaurant industry have adapted well to the rise of social media. Chain eateries are putting their own delicious spin on their use of Facebook, Twitter, YouTube and blogs to enhance customer service, build their communities and raise brand awareness. Which Wich,…

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Lionsgate Keeps Feasting On Social Media Marketing With “Hunger Games”

Even if it weren”t destined for instant box office success following this weekend”s premiere, “The Hunger Games” is already a blockbuster when it comes to its canny use of social media marketing. In early February Splash Media”s Rhea Thomas went into great detail on the massive amount of pre-release interest generated by “Hunger Games” studio…

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SplashCast: Entrust’s Use Of Social Media To Lock In Security Education

http://youtu.be/gODGtTJ-_Is Information technology security has become the indispensable industry in the 21st century as the world moves deeper into cloud computing, mobile technologies and e-commerce, and users put more trust in their computer systems. Dallas-based Entrust, a major enterprise security company, provides security solutions for large companies, governments and financial institutions. It realizes the value…

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Facebook’s New Ad Feature; Reach Generator

Social Media is an evolving industry, and marketers have to stay on their toes to keep up with the latest tools and trends. Facebook is especially notorious for big changes, and the social networking giant doesn’t disappoint with a new ad feature. Until now, brands have had a great setup on Facebook, basically advertising for…

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SplashCast: Navigating The New Facebook Timeline for Business

http://youtu.be/fzbnJJphQn8 Another week, another change in social media. This time it’s Facebook with its new marketing initiatives, including a redesign of brand Pages that includes Facebook Timeline for businesses. But as Facebook giveth, Facebook also taketh away. Tab landing pages are going away; good or bad news for social media marketing? And how can small…

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